Two senior hires signal BRIDGE’s next phase of growth as the company builds its next-generation platform and grows its business with media companies and agencies

NEW YORK, Nov. 9, 2026 /PRNewswire/ — BRIDGE, the only advertising platform built on verified people and measured by real sales, today announced two senior leadership appointments: Matthew Groner as SVP, Head of Product, and Michelle Savoy as SVP, Sales and Business Development. Groner will report to Chief Operating Officer Ilana Hendlish, and Savoy will report to Chief Sales & Marketing Officer Matthew Wolfrom.

The appointments strengthen BRIDGE’s leadership team as the company accelerates its growth and extends its platform to more advertisers, media companies and agencies. Groner will lead BRIDGE’s product strategy and roadmap, including development of the next generation of the company’s platform and the product plan behind BRIDGE’s new curation offering. Savoy will lead BRIDGE’s sales and business development efforts, including BRIDGE’s activation business with media companies and agencies.

Groner brings more than 25 years of experience building and scaling product organizations in ad tech, data platforms and AI. He most recently served as Chief Product Officer at PureCars, where he rebuilt the product and engineering organization and launched AI Audiences and AI Conversations. Previously, he led product for the Tru Optik CTV marketplace at TransUnion and served as SVP of Product Management and Business Intelligence at AdTheorent, where he co-chaired the IAB committee on AI/ML. He has also held product leadership roles at DoubleVerify and Viacom.

Savoy joins BRIDGE with more than 20 years of experience growing digital, video, audio and data revenue. She most recently served as Chief Revenue Officer at Numatec, and as CEO of its portfolio company PrismaIQ. Before that, she was SVP of Digital Revenue and Strategic Development at TelevisaUnivision, where she led local and national sales teams, growing revenue in audio, CTV, experiential and data. She has also held senior sales leadership roles at iHeartMedia and Gannett.

Robert Rose, President & CEO at BRIDGE said: “Advertisers and the media companies that serve them are tired of stitching together multiple platforms and guessing at results. BRIDGE is building the alternative: one login, every channel, and proof of who bought. Matthew has led product teams across ad tech, data and AI, and Michelle has run media businesses from the inside, so she knows what our partners need to win. Together they give BRIDGE the leadership to bring that vision to market faster.”

Matthew Groner, SVP, Head of Product at BRIDGE said: “The most interesting product problem in advertising right now is connecting what a campaign does to what a customer buys, and it starts with identity. BRIDGE is built on verified people, and that one foundation powers both how campaigns are activated and how the media behind them is selected. The sales those campaigns drive then feed back into both, so each decision is better informed than the last. With this team, I intend to take that further and make proof of results the standard for how advertising is bought and sold.”

Michelle Savoy, SVP, Sales and Business Development at BRIDGE said: “After more than twenty years in this industry, I know how much of what gets called data is really an estimate. What brought me to BRIDGE is that it starts with verified people and ties them to real sales. I have not found that combination anywhere else, and my goal is to help our partners win on it.”

About BRIDGE

BRIDGE is the only advertising platform built on verified people and measured by real sales. Advertisers, and the media companies and agencies that sell to them, use BRIDGE to run campaigns across more than 20 platforms and channels from a single login, following the same audience wherever it goes. Once a campaign runs, BRIDGE matches the people its ads reached, one by one, to the advertiser’s own sales records, so results rest on who actually bought and not on modeled estimates. BRIDGE is headquartered in New York City.

For more information, visit www.thebridgecorp.com.

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SOURCE BRIDGE